What is a HSN Broker?

A broker is an independent sales agent who works on commission. Brokers are also often referred to as Manufacturer Representatives. Brokers do not receive a salary and are paid on a percentage of what they sell.

Brokers offer a practical, cost-effective alternative to a direct sales force for many growing companies. Brokers typically sell to targeted customers or select geographic regions, and know their markets well.

A broker is typically used in the following situations:

• To be the sales arm of the manufacturer if a company does not have have its own sales force.

• To introduce a new product into the market.

• To penetrate a new distribution channel, such as HSN, where the company’s sales force does not have experience or contacts.

• To optimize the return on investment.  A broker may be more cost-effective than using the company’s sales force based on the current focus, priorities and cost structure of the sales force.  

Generally brokers represent more than one manufacturer. They can represent more than one manufacturer because their product lines are typically related or complementary, but not competing.

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